I remember walking into my local Apple store and holding the Apple iPhone SE and re-imagining what it would be like to have a phone this compact again. It doesn’t matter what operating system you prefer, there is no denying the brilliant one handed use of the iPhone SE.
It is also a powerful beast with Apple’s A9 processor and fitted with the new 12mp rear camera. Apple Pay is also included. On top of everything else it is also the cheapest route to owning an iPhone of this calibre for ages.
So why is the iPhone SE the pocket rocket of success. Firstly, it is re-using one of Apple’s iconic phone designs just with more updated components. Secondly, people are buying it as it saves them hundreds of pounds or dollars over the iPhone 6S. And lastly not everyone wants a large phone.
But its success is noticeable in China. According to Digitimes, Chinese smartphone suppliers are reducing production due to the Apple iPhone SE. Brands like Huawei, Xiaomi, Vivo, and Oppo have all lost marketshare.
I also personally know of several people who have bought the iPhone SE and are extremely happy with their new iPhone.
Sources – Digitimes, Appleinsider.com