Having held the iPhone SE when it first came out, I initially thought it was a fake phone. I didn’t think the screen looked real and it felt so small. Ten minutes later and still playing around with the Apple Store demo I began to relive the joys of a small powerful phone that fits in every pocket and is a breeze to use one handed.
However, at the moment my phone of passion is torn between the LG G5, Samsung Galaxy S7 and the HTC 10. The Huawei P9 has some love but not at the same level.
Consequently as I like phones I also tend to know all the people in my location and surroundings that sell them. News on the front line is Apple’s affordable iPhone SE is killing it sales wise. Rose gold has up to a 20 days wait. So why is it so popular. Well it’s one of the cheapest iPhones available. And that does make a difference. It is also the only non big screen decent phone available. Sony has the Z5 Compact but it’s not an iPhone.
This explains why Apple has been caught by surprise with sales of the iPhone SE. People prefer usability and a lower price over a larger cumbersome sized phone. I myself got rid of my S7 Edge for a smaller S7. Life is so much easier with a smaller physical phone.
I remember walking into my local Apple store and holding the Apple iPhone SE and re-imagining what it would be like to have a phone this compact again. It doesn’t matter what operating system you prefer, there is no denying the brilliant one handed use of the iPhone SE.
It is also a powerful beast with Apple’s A9 processor and fitted with the new 12mp rear camera. Apple Pay is also included. On top of everything else it is also the cheapest route to owning an iPhone of this calibre for ages.
So why is the iPhone SE the pocket rocket of success. Firstly, it is re-using one of Apple’s iconic phone designs just with more updated components. Secondly, people are buying it as it saves them hundreds of pounds or dollars over the iPhone 6S. And lastly not everyone wants a large phone.
But its success is noticeable in China. According to Digitimes, Chinese smartphone suppliers are reducing production due to the Apple iPhone SE. Brands like Huawei, Xiaomi, Vivo, and Oppo have all lost marketshare.
I also personally know of several people who have bought the iPhone SE and are extremely happy with their new iPhone.
Sources – Digitimes, Appleinsider.com
So I happened to see the new iPhone SE yesterday.
I got to see all the different colours which also come with a matching dock. The dock is an extra cost but Apple certainly know how to make accessories look appealing.
Before you all shout out this is just an iPhone 5S, it really isn’t except in looks. The internals are all updated but the most striking thing about holding the iPhone SE is its screen.
At first I thought I had picked up a demo fake model with a fake screen. The icons on the screen looked so crisp and clear I didn’t think for a split second that the phone was actually switched on. Then I swiped the home screen to move to another home screen and realised it was switched on.
The iPhone SE felt like a toy initially as it was so small. But then I started to play with it more and that one handed use is so so good. Here is a phone that doesn’t invade your life and that fits snuggly away in any pocket.
And then I looked at all the different finishes and decided which colour I preferred.
I nearly thought about going back to a small screen phone and how life could be again.
But I didn’t …. for now …..