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HTC launches the Re and Desire Eye along with new software for iOS and android phones

HTC held a press event last night and revealed 2 new pieces of hardware, the Desire Eye and RE camera. Then they announced that the RE camera software would work on android and iOS devices. That was after telling the audience HTC’s Zoe app was out of beta and available on the Google Play store and downloadable by all phones not just HTC handsets. And the iOS version was due out soon!

So the HTC Desire Eye is a 5.2-inch smartphone similar to One M8 specs except it’s in a flat polycarbonate body, a 13-megapixel camera front and back with decent dual tone flash on both sides. It is also water resistant with boomsound and advanced noise reduction.

The HTC RE camera, looks like a periscope miniaturised or an inhaler is a handheld camera with a 16-megapixel Sony DSC sensor and a 146-degree field of view. It then connects to Android or iOS phones via a dedicated app. It can of course shoot on its own.

The main aspect of HTC’s event is the fact it was opening up its software to iPhones and all android phones. Maybe HTC is trying to create a photo social network and of course raise its brand awareness. Whatever it’s long term plans, it’s good to see the company to start to think outside of the box, and away from just selling hardware.

So what did you think about the event, new software path and the Re camera and Desire Eye?

Re Camera photo –

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HTC Desire Eye photo –

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