Amazon made a promise that it would remove from its website Google Chromecasts and Apple TVs. And true to its word, if you search on any of these you get Amazon Fire TV or Now TV as the top results.

But should Amazon be allowed to do this?

Amazon has grown to become a massive force in shopping, wiping out high street and online stores in the process. It now has a near monopoly on shopping. Amazon has achieved this by not paying tax at the same levels as its competitors and by offering fast class customer service. There are also stories about how it treats staff but that is a post for another day.

I always thought once Amazon had removed the competition it could raise its prices and nobody could stop them. In addition, it could start to decide what it was going to sell. But with such a monopoly and in some cases potentially being the only place to purchase a particular item, should any one company have the power to remove competitor’s products overnight? I think not.

Now it is clear there is more to this than meets the eye and I reckon behind the scenes there is some business fallout between the companies, but even so Amazon has a privileged position, a near monopoly and therefore should not be allowed to remove major products from other companies! I also think the timing is very deliberate to try and damage Apple’s release of their new Apple TV.

But do you agree?