Amazon sues fake reviewers – details and opinion

“Amazon is taking legal action against more than 1,000 people it says have posted fake reviews on its website.

The US online retail giant has filed a lawsuit in Seattle, Washington. It says its brand reputation is being damaged by “false, misleading and inauthentic” reviews paid for by sellers seeking to improve the appeal of their products.It comes after Amazon sued a number of websites in April for selling fake reviews.

Amazon says the 1,114 defendants, termed “John Does” as the company does not yet know their real names, offer a false review service for as little as $5 (£3.24) on the website Fiverr.com, with most promising five-star reviews for a seller’s products.”

About time too, I think this is a good idea to help ensure the integrity of feedback as much as possible.

Source – http://www.bbc.co.uk/news/technology-34565631

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