In just over 6 weeks Apple is going to announce the latest iPhones for 2016 to 2017. What normally happens is if a competitor like Samsung is rumoured to be announcing something novel, like an iris scanner in their new Note 7, guess what, a rumour starts that the iPhone will have this feature, albeit in 2018.
In fact the alleged specs, camera improvements, spy shots and more are becoming insane.
Also Apple will time press releases to disrupt a competitor(s) launch. Nothing wrong in this, just smart.
So instead of rumours, I am going to focus on reviews, unless I believe the rumour to be at least 85% correct. I have tons of reviews in the being prepared, so stay tuned.