Three UK – #makeitright – translates to large immediate price increase for PAYG customers – details

Via Three UK –

We thought you should know that our All-in-One 15 Add-on is being replaced from 19th August. Don’t worry if you have recently purchased the All-in-One 15, as you can still use it until it’s finished, but if you want to continue afterwards with the great features our All-in-One Add-ons offer, you will need to switch to another one.

So what do Three suggest might work to replace the above plan –

Based on your recent data usage, you may find that the All-in-One 10 Add-on better meets your needs. Our All-in-One 10 Add-on gives you 100 minutes, 3000 texts and 500MB data for up to 30 days. What’s more, you can use your Add-on allowance to use your phone abroad at no extra cost in 18 destinations worldwide when on holiday (some limits apply – see

Somehow, I doubt very much that most people will be able to switch from All-in-One to 500mb data per month! Alternative plans seem to start from £20/£25 per month. This is part of Three UK’s #makeitright. This change will increase my current plan by £7 per month, which is nearly a 50% increase overnight.

Source –

4 thoughts on “Three UK – #makeitright – translates to large immediate price increase for PAYG customers – details

  1. I am a 3 customer and I have to say I think their recent price hikes which may take them in line with the competition are poorly timed with this campaign and I have lost the respect for them that I once had.


    1. Yup. It’s quite amazing that Three launched such a campaign knowing it had to make these tough, but arguably necessary, changes and couldn’t see how every single negative change is being used against it with the make it right tag being used sarcastically.

      Three is under orders from above to become more profitable and stop being seen as the little guy, and I respect that.

      Even on my £15 One Plan tariff (for now) I will admit it’s stupidly cheap, and won’t be too upset when I’m finally moved. But if Three needs to do this, why start a campaign that implies it’s going to make things cheaper and, well, remain the ‘little guy’?

      Thus far all the good things from the campaign were present before it kicked off. Free 4G, Feel at Home etc.

      What exactly has been done that’s actually for the benefit of the customer since it started?


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