HTC have acquired the services of Robert Downey Jr in their $1bn ad campaign. And guess what, I think it’s a genius idea.
Why? Well at the moment most of the tech press are slating it, saying HTC are off their rockers. So round one to HTC because a) everyone remembers it and b) they all recall its about HTC.
Then there is the creative aspect of this idea. What is grow. What HTC brand name become more aware amongst the general public.
And Here’s To Change, HTC 😉