Apple revealed the Apple Watch yesterday.
Following this announcement watch companies shares have started to tumble.

Shares in Movado whose brands include Coach, Hugo Boss and Tommy Hlifiger: drop of 2pc.

Fossil who also make Armani, DKNY and Diesel watches : drop of 3pc.

Shares in Guess, which relies on watches for a good chunk of its sales, also fell.

Swatch, Kering and Richemont weren’t far behind. LVMH, the company behind Bulgari and TAG Heuer, their shares also took a hit.

Meanwhile Apple’s shares have risen 2pc.

However, if you really want a smart watch then you need one of these Casio G Shock Watches. Note the battery life is in years not a single day!

Joking aside I really believe the new Apple Watch is a stroke of genius. The attention to detail is incredible and the customisation is perfect to make one your own.

A number of watch companies have been since interviewed and dismissed the Apple Watch as not of a concern to their market. Dangerous position to take since this is only first generation. Just step back and recall what Apple did to Nokia’s market share.

Update – Macrumors decided to read what the fashion press thought of Apple’s watch and the resounding feedback from every magazine except one was extremely positive.