The Samsung Galaxy S4 isn’t even announced but a clearer picture has emerged of the new phone from Samsung. Clear enough that I am certain I won’t be buying it. Why ?

Some of you may think I’m tied into Apple and its Eco system. And yes I am. But I also posses a catalogue of over 500 android apps and use some of Google services. So switching isn’t too difficult.

The one simple reason why I won’t consider the S4 is its construction- Plastic. I would rather give the Sony Xperia Z or more likely the HTC One and its aluminium chassis a try.

I just think its not acceptable to produce a phone in 2013 at the premium end of the market and manufacture it from plastic.

I’m sure the phone will otherwise will be amazing.

It had to happen at some point and finally Google Play gift cards have been spotted at supermarket Tesco.

Expect other stores and supermarkets to follow suit soon.

Google Play is offering 11 free gifts today and others this week in celebration of its anniversary.

The offers vary from free apps, to low cost media, that is music and games.

In an interview on Tuesday, Samsung’s executive vice president of mobile Y.H. Lee said that the company’s forthcoming flagship handset will carry over the use of plastic materials in a bid to strike a balance between manufacturing efficiency and customer demand for a “premium feeling” product.

Sorry but this comment is utter nonsense. Look at the iPhone 5 and more importantly the lovely HTC One or Sony Xperia Z. If people are going to spend £500 upwards on a phone it needs to look it too. Otherwise one will feel short changed.

With just over a week to go fever pitch is starting to brew regarding Samsung’s new S4. In terms of specs it will be a monster, but alas if rumours are true still made of plastic and still using a physical home button instead of capacitive.

However, the real surprise will be in the software. The software tricks will really add value to the phone. The S4 will be able to follow your eye movements to allow you to scroll just by moving your eyes up and down. Sounds like a James Bond 007 phone.

And that’s just the beginning. Expect additional gestures too. But will it be enough to knock HTC’s One phone out of the top spot. Probably, but the HTC One does feature a beautiful aluminium body and a infra red remote power off button.

The choice is becoming too good. But just to wet your appetite below are some leaked fake renders.