Another year has passed, and the competition is expanding rapidly. There are 5 key operators that exist – Apple, Google, Amazon, RIM and Microsoft.
My predictions for each for 2013 are as follows –
Apple – more of the same. The iPhone 5 becomes the 5S just with better internals and a software feature exclusive to that model. Possible colour options too. iOS 7 will add dynamically changing icons and improve the operating system is minor ways. The iPad Mini will get thicker and heavier but have a retina or near retina screen. The new iPad will be better somehow, probably with better internals like a spec bump on the camera, processor and maybe memory up to 128gb. The remainder of the Apple products will start to feature more iOS like software integration.
Google – expect to see mind blowing specification devices – phones and tablets. Huge screened phones will be abundant. Android will in 2013 close the gap between its Eco system and Apple. But will it be as easy to use? Or will android turn in to a computer operating system and be too clever. Market share will increase again. It wouldn’t surprise me if Samsung release a handset to excel in performance and art form over Apple.
Microsoft – more and more handset will appear and it’s market share will start to grow rapidly at the expense of Apple and Google. This company has the ability to become a major player again. It has plenty of money in the bank at the moment, and has a decent suite of office / work applications that everyone is familiar with.
RIM – Blackberry 10 get launched end of January 2013. I’m certain it will be a big fanfare event. However, by the end of the year, they will have been bought by either Microsoft or Samsung. Maybe Amazon even.
Amazon – and now on to the dangerous competitor, armed and ready to obliterate its competition. New tablets and ereaders plus it’s first smartphone. In 2013 it will strengthen its position and offering. But I say watch out everyone. 2014 is the year Amazon explodes with great new products along with a ready made ecosystem. Plus they already have the cloud sorted and understand about logistics.
Interesting times ahead. What do you think?