Yesterday, Apple carried out a near perfect 2 hour masterclass keynote speech, announcing a wide range of new products. Here are my initial thoughts on everything.
New iPhone 6S and 6S Plus
The new iPhone has a new 12mp camera that coupled with the new A9 processor and digital image processing chip allows for 4K video recording, live photo capture and a whole lot more. Apple made the point that by increasing the MP they did not sacrifice pixel quality. The tech specs show that the camera sensor has got smaller not larger with the iPhone 6S. Instead of 1.5 microns it is now only 1.22 microns. As a comparison , the LG G4 camera sensor is 2.6 microns in size with a f/1.8 aperture. The iPhone 6S is still only f/2.2. Despite these specs, the proof is in the pudding and time will tell.
3D Touch now comes to the iPhone (or Force Touch). The front camera is now 5mp. With all the other features and tight hardware and software integrations, the iPhone makes for a compelling package, albeit at a high price.
A new pink colour is now available too.
The iPad Pro is a giant iPad with a 12.9 inch screen. It has the new A9X processor and has bespoke accessories from the new keyboard with speakers and the Apple Pencil. The Apple Pencil is a stylus for the iPad Pro. The iPad Pro looks excellent but at 713g for the WiFi only model and 723g for the WifI plus LTE it is just too heavy. Also, it pricing invades the MacBook Air or Macbook line up. Surely, it is better to buy one of these and run proper desktop apps? Beautiful product if you like that sort of thing.
The new Apple TV with TVos shows promise. A clean user interface, using siri and a new remote control that also adds as a game controller. Proper game controller can be used with the Apple TV too. Current limitations restrict apps to 200mb with the other app components needing to be held in the cloud. So probably more of a casual gaming option. Siri searched other TV streaming platforms which I thought was a neat feature. Overall, I really liked the new Apple TV.
So just in time for the holiday season, Apple launches a whole range of new straps, watch finishes and special edition straps. This is surely going to be a popular Xmas stocking filler. Watch OS2 was shown off too and looked very promising.
Data Storage Costs
Finally, Apple reduced the size of their cloud data costs, making the service far more reasonable and competitive.
Personally, I thought Apple nailed it. Tight integration of engineering, software and hardware shone through. Whilst I remained optimistic, Apple’s share price has dropped 2.16 following the keynote speech.
So what are your thoughts on the Apple product announcements?