Shortly Apple will release iOS 7 to the masses. Most people when they hit accept update to iOS 7 won’t realise how dramatically different the new iOS version is compared to the previous.
So it should come as no surprise that Apple is training its staff to deal with iOS Traumatic Stress Disorder. That is customers calling about their new look.
Just how the whole world will view the new look is unknown but I am sure Apple’s marketing team will create a campaign to make everybody desire the new look and functionality.