You buy an android phone and its linked heavily to Google. All the data you enter is captured one way or another. Even third party apps collect data. Slowly but surely you start to use these apps by Google and Google’s services and become more and more dependent. Competing apps dwindle away, and then Google decides to change how its app or service works. It either removes part of the feature set, or cans it totally. Latitude in Maps and Google Reader are two examples.

As mobile is becoming more and more the future of computing it has now figured out how to include adverts in its Gmail app under the promotions tab. If you use Google Now it has an even better profile on you, to enable it to work out what to sell you via third party companies or itself.

So how do you feel with your data been sold, becoming dependant on a Google service then losing it, or the whole principle of your data being used for other purposes and not remaining private?