Below is the official info from Sony, and afterwards my view.
A multi-functional message notification device, Android app interface and music remote, all in a sleek and water-resistant design. Combines Sony’s technology and design expertise with one-touch connectivity and premium build quality Next-generation Sony SmartWatch offers improved performance, intuitive interface and standalone capability. Reaffirms Sony’s leadership in smartwatch and wearable technology segment**
25th June 2013, Mobile Asia Expo, Shanghai –
Sony Mobile Communications (“Sony Mobile”) today introduces Sony SmartWatch 2 SW2, the most advanced smartwatch available*.
Sony SmartWatch 2 is a second screen for your Android smartphone that, as well as enhancing existing phone functionality, offers unique new benefits. Combining form and function in a sleek design, it serves as a multi-functional watch, notifier, Android app interface and phone remote control, all-in-one.
-Handle your calls by a simple touch of your wrist
-Take a photo remotely from your SmartWatch, using a smart camera app
-Control your presentations remotely using Presentation Pal
-Taking a run or on the bike? Select a mapping app on SmartWatch to check your route with a quick glance at your wrist
-Read previously downloaded e-mails when not connected to your phone
-Use lifestyle apps like Runtastic to map and instantly track your fitness activities on the go
-Quickly and easily adjust the tracks and volume on your music player, without ever taking your phone from your pocket
The watch strap is a standard 24mm design so user replaceable with something different. My only concern is that it just looks ugly. It certainly packs more options than the last model and looks better than the Pebble Smartwatch but until these watches look stylish it will remain niche. Probably it will take Apple to change the market.