Mobile messaging app WhatsApp has hit a huge total of 250 million users, the company has told the Wall Street Journal. A couple of million users these days is no big deal, considering how big the smartphone audience has become, but 250 million users is significant. In fact, it’s par Twitter or LinkedIn, and nearly the size of Skype.
WhatsApp is also notable for charging a 99 cent premium cost right up front, without any other in-app purchases or hidden fees. With a simple-to-understand, easy-to-use, and one-time-pay messaging service, maybe it’s easy to see just why WhatsApp is so popular.
A great service, making money and with a clear pricing policy. I just wonder how long before it gets bought for a billion dollars.