Samsung has announced the new Galaxy S4 that has an ultra-fast Snapdragon 800 processor and radios for LTE Advanced networks. Hang on, Samsung has only just released the S4 and offered it with two different processors, a quad core snapdragron 600 and it’s own 8 core chip, but that didn’t have support apparently for LTE frequencies. Actually, Samsung was having issues with its own processor, hence why it used the snapdragron which did support the LTE bands.

So now it releases the S4 with a new processor that can handle all the frequencies and is slightly faster than the snapdragron 600. And guess what the 800 chip should help alleviate the lag on the S4. Samsung response to angry Korean customers is “most people won’t notice the difference”. My take is Samsung is being totally ignorant to its customers and ripping them off.

Mind you this attitude is nothing new as when the S4 was released it only has 9gb free memory and only after a consumer backlash did it decide to provide a half solution allowing apps to be moved to the memory card. I say half solution as only the app could be moved and not the app data. Also, internal memory is faster and more reliable.

I wonder how much longer Samsung can continue this way before consumers get fed up and buy other brands.