With mobile internet expanding faster than mobile operators and ISP’s can cope with. The surge in online video demand has put a strain on networks which leaves them no choice but to implement bandwidth caps.

CNET reported that Google is hoping to make help ISPs significantly ease the strain of video on their networks by pushing its new V9 video technology standard that should save about 50% of bandwidth. Google is promising developers that adopting the new standard will be easy and is promoting it as a free, open source alternative to rival codec H.264.

Saving bandwidth can’t be a bad thing so long as quality is not compromised.