The Telegraph reported that Tesco has introduced a new app to lower the cost of making international phone calls via the internet called Tesco Calling Card.

The app is free to download, through which it claims a 30 minute call made from Brazil to the UK would cost only 60p, compared to a hotel’s charge of £60.20.

The app connects to WiFi to lower the charge of the international call. Calls made from the UK to overseas cost around 1p per minute, the supermarket said.

As well as making calls, users can also send in-app messages to each other.

Users can add credit to their account via the app, instore or online, and new joiners are credited with £1 once the app has been downloaded.

The purchased ‘card’ is valid for 90 days after purchase or from the last time the user topped up.

I do wonder if Tesco is trying to become the next Amazon, or something similar. It already had a number of media offerings using its Blinkbox services and also hardware via its Hudl tablets.