Tag Archives: success

Is Apple Pay a success ?

From the New York Times

“Apple only released its mobile payment system to the public last month, but the feature is already gaining traction at many retail outlets. New numbers from retailers that accept Apple Pay show that the public is jumping on board with the system in a big way

Walgreens, for example, says that since the release of Apple Pay, the number of mobile transactions conducted in its stores has doubled. Whole Foods says it has seen over 150,000 Apple Pay transactions since the iOS 8.1 update was released.

McDonald’s has also seen a rush by customers to give the new tech a try, noting that an impressive 50% of its tap-to-pay transactions since the release of iOS 8.1 came from Apple Pay.”

Whilst the usage is still very low it is worth noting that Apple Pay is brand new. Therefore the the figures are very good and will pave the way for more payments systems. Let’s hope Google improves its offering and then mobile payments will really start to gain momentum. Personally,  similar to Touch ID, I think Apple has really nailed the concept.