I am going to start by saying it is a low priced phone, priced at the lower points of its spec sheet versus the competition, but it does have sacrifices.
When I look at a phone, apart from its user experience, it needs to take a decent photo and have above average sound from its loudspeaker and also from the headphone jack. It also must look like I spent several hundred pounds on it. The iPhone achieves this hands down. It also must have apps and services to enhance the user experience. Again, the iPhone achieves this with ease. So along comes Google, and launches the Nexus 5.
And the first statement from anyone’s mouth is it so cheap and such great value. It has a 5 inch 1080p screen, 2gb ram etc etc. So what if it has the latest and greatest. What are the benefits is what matters. I’m not saying Google hasn’t achieved a great mid market phone that more people can afford, since they have. But if you look overseas to China, other companies are producing android phones with similar hardware specs and at similar or lower price points. What they are not providing is android 4.4 and future upgrades instantly. So the difference between a £299 Nexus 5 and £500 iPhone looks massive on paper. But let’s not kid ourselves. The iPhone looks more upmarket, looks more stylish and has a better camera and sound quality. It like driving a Fiat to work or a Ferrari. Both will get you from A to B, but one might put a bigger smile on your face.
So are you the Fiat or the Ferrari?
But going back to the Nexus 5. This is Google’s answer to the current mid priced phones. It also makes companies that sell higher price phones be on guard as to what they might need to do next to outshine Google’s £299 smartphone. If all you do is share photos to social media websites, then the Nexus 5 camera is perfect. And again makes it a tough one to ignore.