Many reviews are pouring in regarding the HTC One M8 camera. It can take some stunning shots but cropping becomes difficult when there is so little pixel quantity. That is the review after a day from top sites.

My view is HTC needed a 8mp ultrapixel lens. But they didn’t. I have a few theories. Most people have a 2 year contract. Therefore, like Apple and Samsung this years flagship and small improvements as the first lot of upgrades will be next year. Therefore, the majority of people will only now be buying the HTC One flagship for the first time. So HTC took the decision there was no need for big change.

Also if they did improve the camera dramatically what would they be able to do next year at the same level of improvement. We all know smartphone innovation is levelling off.

My other theory is the cost of changing to a new lens. Both in terms of development and time. Something a company with falling profits probably doesn’t have the luxury of at the moment.

Or did HTC deliberately leave the setup as 4mp to make file sharing photo sizes at 1mb. This means quick and fast sharing. Plus with all the camera trickery some really fun outputs. And a video highlight. Perfect for sharing. So maybe this is a good solution.

Whatever you believe if you did buy the HTC One M8, here is a little tip based on my experience with the older model.

Macros – force flash on when photographing insects

Landscape or scenic shots – tap to focus on an area within the photo. Watch the light balance change and find a medium spot. Then press and hold screen to lock AE and AF. Switch HDR mode on and take the photo. This will get you a very good result.

Anyway, what happened next is revealed is today’s other article.