The somewhat reclusive developer of the hit game Flappy Bird has announced that he “cannot take this anymore” and will be removing the game from app stores in 22 hours, as of 2:02 PM EST today.

Dong Nguyen explained on his Twitter account that the takedown isn’t due to any legal reasons, and that he won’t be selling the rights to the game.

Odd since he is according to the Verge making $50,000 a day from the adverts.

This story is breaking all over the tech world giving even more publicity.