Without any shadow of doubt Google Maps is the best overall free mapping service. But Apple is fighting back from its disastrous launch of its own mapping service, Apple Maps. In fact, Apple Maps Worldview is better currently than Google Maps.

In addition, because Apple Maps is installed by default in iPhones, iPads and Macs the majority of people are using this instead of downloading the Google Maps app that used to be installed by default. In fact, latest figures suggest Google has suffered a 60% downward hit in usage stats on iOS/Mavericks.

It will be interesting to see how these stats and services change over the next year or so. And whilst these two companies battle it out, Nokia Here maps on Windows Phone continues to grow from strength to strength, and offers the ability to download any map of your country instead of streaming the data live.