Anyone with more than 30,000 social media followers is now considered a celebrity and subject to advertising rules, a watchdog has ruled in the first case of its kind.
The Advertising Standards Authority (ASA) found mummy blogger, Sarah Willox Knott, breached its rules when she promoted an over-the-counter sleeping sedative, as the size of her Instagram following classified her as a “celebrity”.
The ruling is the first of its kind where a social media ‘influencer’ has fallen foul of regulations banning celebrities or health professionals from endorsing medical products.
According to the Telegraph, that despite the new precedent, the watchdog will still judge whether posts from smaller social media accounts breech its endorsement rules on a case-by-case basis.
So a simple bit of advice. If you promote anything, its an ad and should clearly be shown in every social media post regardless of the number of followers!.