How to Win in America – Chinese Company LeEco opens for business in the USA in style

At a ribbon-cutting ceremony held on Thursday in San Jose, LeEco established a new 80,000 square foot facility that will serve as the company’s North American headquarters. The new facility will be capable of supporting up to 800 employees and will also serve as the home, dubbed the LeFuture AI Institute, for LeEco’s move into the autonomous vehicle market.

LeEco issued a press release –

“Silicon Valley is critically important to our global growth strategy,” said LeEco Chairman and CEO Yueting Jia. “Silicon Valley is known for its unique talent and culture of innovation and inspiration, which aligns perfectly with LeEco’s mission to bring extraordinary experiences to people everywhere. We’re looking forward to sharing our vision of one connected ecosystem with U.S. consumers – where users can create a seamless, premium connected experience across all of our lifestyle products.”

LeEco is certainly trying to make a bold statement here. Not only will it be offering its wide range of products from phones and TV and more, but it will be also able to state how it uses America labour to design its products. Smart move in my book.


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