According to Reuters, Apple is rapidly catching Fitbit up in terms of sales.

Apple Inc, which launched the Apple Watch in June, is within striking distance of leader Fitbit Inc in the wearable devices market, market research firm IDC said. Apple shipped 3.6 million Apple Watches in the second quarter of 2015, just behind Fitbit’s 4.4 million wearable fitness and health trackers, IDC said. The Apple Watch, which sports many health-related features and apps, is seen as the biggest rival to Fitbit’s trackers.

Apple is likely to sell more Apple Watches over Xmas, as people potentially buy one of these as a gift. FitBit currently does not integrate with Apple Health so clearly there is no love lost between these companies. However, a Fitbit Charge HR is a great device for fitness and a much lower cost of ownership than an Apple Watch. But I do wonder if there is room for both companies to survive at current sales levels?

Source – http://www.reuters.com/article/2015/08/27/us-apple-fitbit-wearables-idUSKCN0QW1OA20150827