Google has announced the Nexus Player. Nexus Player is powered by a 1.8GHz Intel Atom processor with PowerVR Series 6 graphics, 1GB of RAM and 8GB of storage. Voice search built into the remote control. It also has Chromecast and a gamepad that brings Android gaming into the living room.

The Nexus Player is similar to Apple TV except it connects to the Google Play Store to offer films, TV shows, music, apps and games and more.

The next question is how will Apple respond to this.