EE, the U.K. mobile network operator that is the merging of Orange and T-Mobile, released a new report on its 4G mobile networks today that shows Apple Maps is quickly outpacing Google Maps on mobile, despite only beginning to capture marketshare at the end of 2012.

“Traffic on the new Apple Maps now represents 70% of mapping traffic on the 4G network, from 60% in the second half of 2013, taking market share from Google maps, which is down 7ppts. This difference is even more marked over 3G where Apple Maps is up 19ppts and Google Maps is down 15ppts.”

My only observation is that EE is the last network I would personally use for data due to the cost and limited allowances. Maybe we need to see the same but for the other networks especially Three UK to get some form of balance.