Google thrives on advertising.  If you want to search for something you are more than likely to Google it.

But with amazon’s new phone and it’s firefly app you don’t need Google. In fact amazon has made sure you don’t search by even adding a hardware button on the phone for even faster access to its service.

If you recall from yesterday’s post the firefly feature identifies media and products and numbers instantly.  With the results generated you could for example buy the album on Amazon. Or play the track on a streaming service,  buy a concert ticket from the promoter or discover information about the group and more.  And while you’re doing all this Google does not feature!

Clearly year one sales will be very limited and not a threat but with each iteration the threat escalates.

My worry is one Google, Amazon,  Apple and others remove the competition what or who can stop them chargjng what they like!