Watch as one lucky guy unboxes is OnePlus One. Quite a lucky guy being one of the 100 winners selected. And don’t forget he smashed up his fairly decent phone to get the new OnePlus One. His face at the end says it all!

And reading the OnePlus forums, it seems the lucky 100 winners received their new phones in a plastic bag, void of the sim ejector tool and accessories. Apparently, these will be sent once produced. Not a good start, although the official retail packaging is ultra slick.

Update – the video has been made private. Thanks for Damian for letting me know. In a nutshell the guy filmed his live Unboxing to find an empty box and no phone. Just a card with a message from OnePlus.