Motorola just took the wraps off the Moto E. Its focus is the price point. It is already on sale in the UK on Pay as You Go for £79.99 via a number of places. For the geeks among us, the Moto E won’t even be on our radar. But for many this is an absolute cracker of a phone.

It is optimised to open web pages faster than the Samsung Galaxy S4. It has a micro sd card slot for media. It does not have the best of anything but it is a masterful low cost budget phone. Motorola will also offer a range of coloured back shells to help personalise the phone too. Also of note is the large battery that will give it 24 hours usage. Plus it is splashproof.

All in all an impressive budget phone which will do well in emerging markets and cash strapped people.

If you are interested, the full specs are –

Operating system – Android™ 4.4, KitKat® with guaranteed update to next version of Android.

Processor – Qualcomm® Snapdragon™ 200 with 1.2GHz dual-core A7 CPU Adreno 302 400MHz single-core GPU

Capacity -4GB user storage, MicroSD slot supports up to 32GB expandable memory 1GB RAM

Dimensions and weight –

Height: 124.8mm
Width: 64.8mm
Depth: 12.3mm (6.2mm at edges)
Weight: 142g

Display – 4.3 inches, 540 x 960 qHD, 256ppi, Features anti-smudge coating and Corning® Gorilla® Glass 3

Connectivity – MicroUSB, supports USB 2.0
3.5 mm headset jack
Micro SIM
Dual-SIM option*

Battery – Built-in rechargeable lithium-ion, 1980mAh
Mixed usage up to 24 hours

Rear camera 5 MP

Video capture and playback Capture 30fps FWVGA (MP4, H.264, H.263)
Up to 720p playback capable FWVGA (MP4, H.264, VC-1, WMV-9, DivX 4/5/6)
Audio playback – AMR-NB, AMR-WB, AAC, AAC+, eAAC+, MP3, PCM,FLAC, MIDI, QCELP, EVRC, OGG/Vorbis

Networks –
UMTS 850/900/1900/2100, AWS 850/1700/1900 (2100) + QGSM 850/900/1800/19000, GSM 850/900/1800/1900
CDMA 800/850/1900

Wi-Fi – 802.11 b/g/n, 2.4GHz, Bluetooth® Technology, Version 4.0 LE
Location services -GPS, GLONASS, BeiDou

In the box* Moto E in black or white, USB cable Quick start guide

And below is a video from Motorola highlighting the simplicity of the Moto E.