I mentioned in my latest podcast, Gav & Dave’s Podcast available in iTunes, that Asda had Black Friday limited offers on about 8 items.

Now while a number of these items would not be the type of product I would normally buy, I do think it does show how cheaply goods can be manufactured, sold and then distributed.

For example an android tablet was £49, a 32 inch TV at £99, Samsung S3 Mini locked to Vodafone at £99 and a LG 42 inch plasma TV at £259. So last Friday, you could have bought a phone, tablet and TV for £247. That’s less than half the price of both the iPhone 5C and 5S. What is amazing about these prices is it gives more people the ability to own modern tech. It may not have the best screen or the best speakers or it may be last years tech but it’s still useable. And low cost and affordable.

Now you could say this is just once a year pricing. But it’s not.

Both Nokia, Motorola and other companies sell smartphones for £99 or even less. Instead of the S3 Mini, the Nokia Lumia 520 or Motorola Moto G are better options by miles but cost the same or in the case of the 520 even less dependant on network.

The same goes for tablets and TVs.

It’s truly remarkable at what prices products can be sold for nowadays and really puts pressure on high end products to justify and differentiate their offerings even more.