In a meeting with its concerned investors on Wednesday, the head of Samsung Mobile revealed numbers illustrating that the company sold fewer high end smartphones than Apple this year, and that only about a third of the company’s total “smartphone” shipments are of a class really comparable to the iPhone.

Samsung did concede that it would sell around 100m Galaxy S and N models this year but would not split down the figures any further.

Samsung is believed to be focusing on lower end phones in 2014 more than it’s high end offering.

This doesn’t surprise me as the smartphone market is reaching saturation and only developing economies might offer future growth.

Hence why the smart watch and other new tech is needed to boost sales in the future.