The tablet wars are really hotting up now.

Argos has launched its first own-brand Android tablet computer in time for the Christmas shopping season. It is manufactured by Bush.

The tablet is a 7 inch sized device and will retail for £100. It has Android 4.2.2 installed.

The Argos MyTablet will come pre-loaded with apps and games, including Angry Birds and BBC iPlayer.

Tesco’s Hudl launched last month selling at £120. Apple is about to launch it’s updated range of iPads and iPad Minis.

The tablet is available in pink or silver aluminium, is aimed at the market of eight- to 13-year-olds. It has parental controls already enabled.

The MyTablet features a 1.6GHz dual-core processor, a 1024 x 600 resolution LCD glass screen, 8GB of built-in memory, and wi-fi and bluetooth connectivity.

Where can the profit be for such cheap tablets?