Hot on the heels of Vodafone and O2 turning on their LTE networks to compete against EE in 4G services in the UK, Three has confirmed its roadmap and pricing for 4G services. The UK’s fourth-largest carrier, owned by Hong Kong’s Hutchison Whampoa, will start offering LTE beginning December 2013, starting first in London, Birmingham and Manchester; then going to 50 cities in 2014; and finally extending to 98 percent of the population by the end of 2015.

Three is offering 4G internet speeds in style to lure more people to its network by offering services at the same rates as it currently sells 3G — effectively a sizeable discount on what its competitors are doing.

Well done to Three UK!