Google could face “enforcement action” if it does not improve its privacy policies, the UK’s data watchdog says.

The Information Commissioner’s Office (ICO) believes there are “serious questions” concerning the US search company’s compliance with the UK Data Protection Act.The ICO thinks Google does not make it sufficiently clear how user data will be used across all its products.

Other European data authorities have made similar complaints.

This seems to be an ongoing saga with no clear end in sight.