This caught my eye yesterday and is a good example of a large corporate company treating its customers unfairly.

Headlined: “Pay as you go pricing just got simpler,” the message said: “Pay by the minute – and always know how much credit you have left. Calls on Pay as you go are getting simpler from 1 August 2013. No more complicated pricing by the second – just clear, straightforward per minute charges.”

So if a call is one minute and 37 seconds long, you will be charged as two minutes. “That way, you’ll always know exactly how many minutes you have left.”

The change affects calls to UK and international landlines and mobiles.

Just in case you can’t work the maths, a call lasting 62 seconds that currently costs 26p will, from 1 August, cost 50p – an increase of 92%.

Nothing simple about this new idea, just one way to rake more money in, and affect those that can least afford the increases.