Despite Samsung being in the press and BBC Watchdog over its low percentage of free memory on the 16gb S4 and the absence in the UK and most of the world of the larger memory models, Samsung just made a big announcement about the S4.

Samsung decided colours were more important than memory and therefore has announced four new colors for the device for release this summer. In addition to Blue Arctic and Red Aurora (pictured below), Samsung also has plans for a Purple Mirage and a Brown Autumn variant. The S4 will also be available in 45 more markets by the end of the year, making a total of 155 countries.

Samsung has probably decided to cover its back in case of the rumoured iPhone 5S comes out in various colours. It would be handy if they released it in 32gb in the UK.