There’s a debate going on whether android is better than iOS , the iPhone better than the Samsung or HTC. But one debate not open for debate is Apple’s after sales service. It is a very strong reason to buy Apple.
Over the weekend, I visited the Apple Plymouth store in the UK. I had a genius appointment. My iPad Mini had a few issues, one of which was intermittent. Well, it was the friendliest visit to any store that I can recall, having a general chit chat. A brief look at the Mini, and then a swap for a new one. Hang on, that was 5 mins 10 seconds. There was no enforcing my consumer rights. No nothing. All jolly and friendly.
We then had a chat about the new store, and then I was asked would I like to work there. Apparently, it is a great place to work. Only problem would be that I would buy the entire store’s stock.
Now, some might say this was a one off. But it’s not. A few years ago my MacBook trackpad failed. It was replaced in the Apple Exeter store in 15 mins. My wife’s Nano power button failed one month out of warranty. Not only did Apple replace it with a brand new Nano, my wife was allowed to choose any colour.
Any all the above without any fuss. Seriously, who does after sales service this good.
Replies in the comments if you have any example?
Gavin's Gadgets & Photography 
That’s a massive reason why I buy apple, they just can’t be beaten. I was talking to my friend about my samsung warranty the other day and I had to admit I wouldn’t even know how/where to get it repaired if I needed too. The apple retail experience is second to none.
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Samsung do have repair centres, but nothing like the walk in operation of Apple.
Also, you don’t buy the phones directly from Samsung, so you are often at the mercy of the retailer you bought it from, and often threatening them with your consumer rights.
Take the Note 2 I had bought from Three. I had to return it but was told they didn’t do refunds. After a fight, threatening my legal rights , I eventually got a full refund.
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My Dad, then in his 70’s, took a friends iPod to the Manchester store. The device had a problem that rendered it useless. They replaced it, no questions asked even though it was well out of warranty.
That is the way to encourage loyalty.
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