Google have updated its iOS app, Google Search to include Google Now functionality. It looks great, works as it should but is missing the full monty provided on android devices.

Firstly, its an app and not built into the core operating system. That means that unless you open the app you won’t receive any Google Now cards. Pointless really.

Maybe Google could have added notifications for the cards, but this has not been provided. There is of course the big question, would Apple have permitted such functionality. But an even bigger question, would Google want the full effect working on iOS. By giving iOS users a taste of its wow factor, it will tempt people to at least look at an android phone, maybe even buy one.

Just a little warning, once Google Now is activated location services remain running even after you exit the app. This will have an impact on your battery life.

I suppose in the end, something is better than nothing.