Amazon is getting ready to make a huge push into our living rooms. The latest rumours are that Amazon is planning to release a set-top box that will plug into TVs and give users access to Amazon’s expanding video offerings including its a la carte Video on Demand store, which features newer films and TV shows, and its Instant Video service, which is free for subscribers to the Amazon Prime two-day shipping package. In addition to promoting its own services, Amazon will branch up and offer other services from Netflix and Hulu.

This sounds similar to Apple’s TV box. And once this product becomes a reality, this will be another strong piece of Amazon’s armoury in creating an equal Eco system, similar to that of Apple.

The competition better watch out. Amazon is coming!