I have strongly believed that the biggest threat to the mobile space won’t be Apple vs Google or vs Samsung but Amazon vs The Rest. Why?

Well it already has one of the best media libraries and credit card details for millions of customers. It already has the logistics and customer service setup to deal with mass selling of hardware. And Amazon has already sold some top budget android based tablets.

It just announced that its own Appstore on Android, will include expansion to “nearly 200 countries,” after rolling out in Europe and Japan, but wisely it’s asking for developers to get on board first. It already has Game Circle, similar to Apple’s Game Center.

So all that is left is for Amazon to launch a killer phone at a really low cost. The only issues might be the ability to manufacture so many devices versus available resources which probably have been taken up by Samsung and Apple.

One thing that is certain, is that Google, Microsoft, Nokia, Blackberry, Samsung, Sony, HTC and Apple aren’t just going to let Amazon walk all over them. Also shareholders might get twitchy with Amazon still not making a profit! The other certainty is we the consumers are going to have a tough time choosing from some top notch devices.