Samsung won’t be unveiling their Galaxy S4 until Thursday, but the company has already taken over New York City in advance of their Unpacked event. A group of Samsung-hired dancers have been taking it to the streets and Times Square, decked out in black and white and wearing a big number 4 on their backs.

As corny as this is, it clearly is having the impact desired. Lets hope the S4 isn’t over hyped.