EA games received negative press over its plans to include in app purchases in its games. I sense more and more people getting frustrated over this greed where the in app purchases can cost more than a full size console game that is far superior than any phone game!
CFO Blake Jorgensen of EA Games has gone on record to say not all its games will feature in app purchases. I sense social media pressure has caused him to change his tune.
My advice to EA is to charge £10 for a decent game and have no in app purchases.
Would you pay £10 for a game that meant you would not have to buy any in app purchases.