Below is a rumoured photo of the Samsung Galaxy S4. Please don’t tell me you like it.

If this is the new S4 I for one will be extremely disappointed. IMO what we are lacking for Samsung is the drool factor. A stunning piece of art, but also a top spec phone. What we don’t want is more plastic. For a phone that will cost around £500 I want something to look like I spent £500.

There is no excuses now since Sony have joined in the sex factor with their new Xperia Z. With specs only bumping up processor, camera and other hardware in small increments, the aesthetics really need to be top notch. What would also be nice is the ditching of the home button for capacitive interaction.

Fingers crossed, the photo leaked below is not the new S4.