Peter Chou of HTC made a point recently that they didn’t have nor spend as vast amounts on Marketing as Samsung or Apple.

So lets look at the amounts. Lets take Coca Cola. Last year it spent $3bn. That’s huge but we all know what Coca Cola is. How about Apple? Apple spent $1bn which still seems huge. But these amounts are nothing compared to Samsung who spent $11bn. That’s nearly 4 times the marketing spend of Coca Cola.

I cannot see how any company, even HTC compete against such a strong marketing budget and campaign.