Google has warded off an antitrust investigation from the U.S. Federal Trade Commission by agreeing to license certain patents to its rivals in the mobile phone business.
The FTC announced on Thursday that Google has agreed to license “essential” patents to competitors such as Apple, some of which were acquired in its acquisition of Motorola Mobility.
“The changes Google has agreed to make will ensure that consumers continue to reap the benefits of competition in the online marketplace and in the market for innovative wireless devices they enjoy,” FTC Chairman Jon Leibowitz said. “This was an incredibly thorough and careful investigation by the Commission, and the outcome is a strong and enforceable set of agreements.”
Google will allow competitors fair, reasonable and non-discriminatory access to patents essential to smartphones, tablets, laptops, and gaming consoles. The search giant also agreed to give advertisers more flexibility to manage their ad campaigns with Google’s AdWords along with rival ad platforms. And Google also agreed to stop lifting content from “vertical” websites, which focus on categories such as shopping or travel, and presenting it in its own vertical offerings.
Time will tell to see whether Google does carry out its promises. Something tells me this is far from over.