uswitch has completed research on the Xmas phone sales in the UK, and the result is proving very strong for Samsung. It features 6 phones in the top 10.

Actually Samsung take the top 3 slots, then the Nexus 4 and finally the iPhone 4S and 5 feature in 5th and 6th place.

Assuming uswitch’s data is accurate, it is not really surprising seeing the dominance of Samsung and the Nexus 4. Why? Price. They are available considerably cheaper than the iPhone 5. Important as the UK is in recession so people wallets are not as full at the moment. Also as a standalone offering the Samsung S3 and S2 are marvellous pieces of kit.

If the trend continues, Apple might feel the need to reduce their pricing.