It is no secret that Amazon are looking to rule the information technology space. A company that started as an online shopping experience, has moved into the cloud for itself and other customers, streaming music, films and TV shows and providing sales of books, music, films, and more either as a physical product or electronic download. Amazon even have their own AppStore for their tablets.

Next year there are strong rumours they will release their first smartphone. But why did they release a tablet first. Well lets think about this carefully. First up they had already an established ebook reader called the Kindle, so any new tablet would need to extend to using the Kindle name. Second, it is all about sales and making more money. People that had the original Kindle ebook readers, would use them to buy book and newspapers. They would spend money! So make a full blown tablet and call it a Kindle, and Amazon immediately would have two types of customers – existing ebook readers and new ones that would feel confident buying into the Amazon Kindle experience. Customers with a tablet are able to browse Amazon’s online stores and spend more money easier with a tablet. It’s a virtual shop in the palm of your hand. The other aspect of a tablet, it is more likely to be shared amongst other members of the family in the same household, so each piece of Kindle tablet hardware could end up having more users, which in turns equates to more sales per device.

This in turns means making more money with their tablets. If you look at a smartphones, these generally are used by one person and are not shared. However, Amazon will want to cover off all hardware options, to make sure as many people as possible can access their services and spend money, hence why next year will be the release of a smartphone. In the meantime, Amazon will knock out improved tablets to make accessing and using their full shopping and media experience easier and easier.